Easel or supporting device for display boxes, show cards, and the like



A. J. TANNER Nov. 3, 1931.

EASEL OR SUPPORTING DEVICE FOR DISPLAY BOXES, SHOW CARDS AND THE LIKE Filed June 29, 1929 Patented Nov. 3, 1931 "PATENT ARNOLD J. TAN NER, OFNORTI-I HAVEN, CONNECTICUT, ASSIGNOR '1'0 EINSON-IEREEMAN' CO., INC., OF LONG ISLAND CITY, NEW YORK, A CORPORATION OF NEW YORK menu. on SUPPORTING n nvron FOR DISPLAY; Boxns, snow CARDS, AND rim LIKE Application filed June 29,

The present invention has relation to boxes or devices for displaying or advertising merchandise and the invention consists of a novel construction of an easel or supporting means '5. designed especially for display boxes which may however be applied with advantage to display or show cards. The invention is particularly applicable to folding display boxes of a certain type having two containing sections so hinged together as to fold into an open position wherein the sections are placed one behind and above the other. In this position, it is necessary to support the rear or elevated section, and for this purpose, numerous forms of easels have been proposed.

It is the object of the present invention to provide a more efficient supporting means and one that is simple in construction so that it may readily be set up in position for opera tion by an inexperienced person. Furthermore, another object is to provide an easel which will facilitate the manufacture and assembly of the same in connection with the blank of which the box for example is composed. According to the present invention, the easel or support is a separate member or piece and is readily secured to the box blank and retained in place by self-retentive means.

Several embodiments of the invention will be described hereinafterwith reference to the accompanying drawings wherein- Figure 1 is a perspective view showing the improvement as applied to a so-called double tier display box which is shown in its open or display position;

Figure 2 is a perspective view showing the said box in its closed or shipping position Figure 3 is a perspective view showing the invention as applied to a show card;

Figure 4 is a longitudinal sectional view of the device as applied to a show card;

Figure 5 isa sectional view showing another position of the improved easel;

Figure 6 is a cross section showing the easel in one open or operative position; Figure 7 illustrates a modification;

Figure Sis a plan view of a blank which forms a body to be supported, and

:hold the bottom of the rear box section 19 29. Serial No. 374,633.

'7 igure 9 is a plan vview showing theeasel lank. e,

Referring to said drawings, particularly to Figuresl and 2 wherein the invention is shown as applied to.a double tier boxflcomplay purposes, the sections are unfolded so that one section'will'swing on the scored line 3 which is above the center as shown so that 1; the bottom of the rear-section lies inaliigher 'plane than the bottom of the front section. f;

" The improved easel'provides a supporting base for the sections of the box when setup for display .and'the easel is" composed of a single separate strip 4 which is scored on the 7 lines 5 30 as to fold into the operative or open position as shown in' Figure 1. In thei'noperative'po'sition, said easel folds flat against the back wall of the box as" shown in Figure 2. The -r etention' of the easel is effected by means of the extending side, sections or wings .6 being engaged so asto slide in slots? formed in the back wall of the box, Said wings 6 preferably have the reces's 7 to receive andii against the other: or front section 2,which latter section carries the easel 4. 'It will be noted the outwardsliding movement of the easel is limited by the stops 8 so that when the easel is opened it is prevented from being pulled out entirely. v

Referring to Figures 3, 4, 5 and 6 of the drawings,herein the invention is shown 'as applied to a showcard'andwiththis example, I? the easel is' constructed'and arranged substantiallytthe same as in the example previously described. In the position shown in Figures 3 and 4," the easel is in its outward or operative position'andis so arranged that 5 merchandise, for example a carton, may be placedupon said easel and be supported in a v display position relatively to the card which forms a background therefor. The "side piecesfi have the recesses 7 which receive the '50 be covered thereby.

and he g h of the bodyto which the. easelis con ecte ,Int e. mple shown, the. easel 7 when in its flat or unfolded position is substantially the same length as :the width of the body. As shown in Figure 6, when the easel is in its open or folded operative position, the easel is wider at. its base than at its outer end so as to form an angularvshape which offers themaximum of rigidity obtaineasily collapse, In Figure 7, the easel is shown as being of substantially rectangular shape, so that it will fold to either side of the bodyor if vcentral scored lines are provided in theside pieces. 6. at the point 9, the: easel will collapse. on itself as shown in broken lines. All easel of this kind is preferably employed when the bodycarrying the easel is omparatively narr wi The easel hereinbefore descri fi d is applied to the blank in a very simple manner by first inserting theou-ter end or-stop-8 ofione side. piece .6 into its respective-slot and then by turning the same slightly, the rounded end 10; will permit the; full insertion of, side, piece 6. The other side pieced isthen' insertedign a similarmanner and the easel before. folding, lies flat against the body as shQW inF-igure 2. To open the easel, the same is simply ed, it will practically springintoits-outward or operative position and beheld in: thispo- .sition by self-retentivemegans;

Var ous. modifications may; be made in able withthe materialemployed'. It, will be I understood in this formfthe easel will not pulled outwardly and if properly constfructported by said easel and said body having slots to receive said side sections so as to permit sliding movement thereof whereby said easel may be adjusted into several operative positions or placed in its inoperative position wherein said easel lies flat against said body.

Signed at New Haven, Qcounty of New Haven, State of Connecticut, this 28th day of June,1929.

J. 'TANNER.

carrying out the details of the invention 7 hereinbefolzedescribed but it is to be understood that any modification coming fairly within the-terms of'the appended claimsshall I claim: a 1. A foldable adjustable easel: as described composed-of a single'pieee'creased to form a central section and side sections; a body supg5 ported by said easel, said, body having slots to receivesaid side sections: so as to permit sliding; movement thereof whereby sa-idleasel may be v adjusted into several operative 1 positionsor placed; in; its inoperative position so wherein said easel liesflat against saidbody and; means: on the end of said side-.seoti-ons to t 7 limit the out ar lmovement. of the easel 2: A d bl adjustab e easel as described v imlpeBed of a: ingle pi ce creased to format 6.5 cen ra isa ion nd sidesections-azbodyesups 

